Top 20 Google AdWords Interview Questions & Answers
Are you preparing for an interview and still worried with what kind of questions you are going to be asked from Adwords in your interview ? Well i would say Don’t worry!… Here we have come up with a list of Interview questions & answers that are asked from Google AdWords.
These are the most important questions from the past few years which were asked by many interviewers. Remembering these will help you in giving the interview confidently without fumbling.
I am saying this referring to the fact that as sometimes we exactly know the answers but we fumble in the interview. This is due to non use of correct terms. Knowing these answers we answer what exactly was asked with correct terms. There we become confident in our approach and this definitely impresses the interviewer.
From our research from past asked questions, We have comprised the most frequent asked Google AdWords Questions & Answers that you need to know before facing the interviewer.So Lets get started:
1) Explain what is Google Ads aka Google Adwords?
Ans- Google ads is the latest branded name of Google AdWords(old name). It is a system that Google has created to accommodate in marketing product or services on Google search engine and its affiliated sites also known as google partners. It is used to make your text ad appear when people search for keywords on google that are linked with your product, service or an offering.
2) Explain how AdWords work?
Ans- The main working of Adwords directly depends upon its bidding system. Bidding simply means the price or bid of a particular Ad. More the price, higher will be the rankings of your Ad. Also, another aspect of AdWords is ‘pay per click’ which means you only pay the amount you have put in the bid system, only if someone clicks on your Ad while searching his keyword.
3) Explain why to use Google AdWords?
Ans- Before getting this answer you must know the difference between normal organic traffic and the paid traffic.Actually Paid traffic is the part of organic traffic. The traffic you got from Google AdWords is actually more valuable than a million visitors which are generated using various techniques. Those million visitors wouldn’t really want to buy the product. Whereas, traffic is generated through pay per click those people know what they are clicking at and what they want to buy. Therefore, that traffic is way more valuable.
4) Explain what is Ad rank?
Ans-This is the question asked many times and its answer is simple. Ad rank basically determines the position of your ad on Google page and it is determined by one’s bid for the keyword.Most big companies spent a lot of money to get first adrank.
5) Explain how does a Google auction work?
Ans- Google auction is the auction which run million times a day and billion times a month and experts finds ads that falls in the category they are looking for. The search engine processes it and fixes the rank positions based on the auction which is again in relation to the cost per click.
6) Explain what is Google Quality Score?
Ans- This is the quality score by google which is based upon CTR (click through rate) .CTR simply means ratio of ad clicks to impressions of your ads. Quality score simply ensures the viability of your ad to the user and this is primarily based on your ad’s CTR. In terms of google your CTR determines the quality of your landing page and also your keyword relevance. You might be thinking- what’s the benifit of good qwality score .Let me tell you- ‘Better the quality score, More will be the saving of your money on your ads and also a better ranking.
7) Explain what is an ad group in Google AdWords?
Ans- Ad group is a group of your keywords, advertisements, and landing pages. If an advertiser prepares good Ad campaigns on adwords that are properly structured then Google also rewards those advertisers.
8) Explain what do you mean by conversion optimizer in AdWords?
Ans- Have you heard the word ROI? .. Well its a short yerm for return on investment.Conversion Optimizer in Google Ads is a tool for better ROI. It is simply a bid manipulation tool that decides as to which clicks on the ad will add value to it.
9) Mention What option in Google AdWords can’t be changed after creating an account?
Ans- Once created an Google adwords account Currency and Time Zone cannot be changed. So we always recommend you to fill in the details carefully while joining.
10) How can you improve conversion rates in Adwords?
Ans- By creating ads that match properly with keywords and create tightly ad groups presenting a theme. Ahead of this, you can also target users to the campaign that helps in conversions.
11) What is the benefit of using broad match types with negative keywords, instead of exact match keywords by themselves?
Ans- This is because not everyone searches the thing in the same way- here it means using the same keyword.Using broad matches with negative keywords helps the ad get+ more traffic and you can create keyword lists more quickly.
12) What are Google Ad Extensions?
Ans- The Google Ad extensions are mentioned as following: Site links
Call Extensions
Location Extensions
Social Annotations
Seller ratings
Mobile app extensions
Offer ads
Communication Ad
Review extension
Image and drop down navigation Ad extension
13) What is the formula to find CTR (Click Through Rate)? Does CTR help in improving quality score?
Ans- The formula to find CTR is as follows- (Total clicks / Total impressions) X 100. Yes definitely as i told earlier in the quality score question , CTR does help in improving quality score.
14) What is the most important factor in determining your ad position
Ans- The most important factors in determining ad position are CPC (also known as Cost per Click) and CTR which is known as Click Through Rate.
15) If you manage several AdWords accounts and have created a standard password for all of your client’s accounts, which additional information is needed to access the client account?
Ans- You would need a unique email id as these will manage single MCC account.
16) What is ROAS?How do you we calculate ROAS ?
Ans- ROAS means Return On Ad Spend. It’s the ratio of sales/spend.
For E.g.- An INR 50,000 in sales for INR 10,000 budget has 5:1 ROAS.
17) What does broad match modifier stand for in Google AdWords? How do you denote broad match modifier?
Ans- The broad match modifier can be explained as such thing which lets us create keywords that have more reach as compared to the phrase match. It is implemented by putting a + (plus symbol) directly in front of one or more words in a broad match keyword. The keywords to which a + symbol is added must be there in the google search query to trigger our ads.
Incorporating modified broad match keywords to one’s campaign can make it easier for them in getting more clicks and conversion at a minimal ROI.
18) What is maximum length of Destination URL?
Ans- The maximum length of dest. url is 1024 characters.
19) What factors affect landing page quality?
Ans- The following factors affect landing page qulaity:
Relevance to ad text and keywords in adgroup
original content
page load times
user friendliness
ease of navigation
conformation to site policies
transparency like contact information and privacy policy etc
20) What are Automatic and managed placements?
Ans- With Managed placements while preparing for ads a user can choose the location of his ads whereas automatic ads doesn’t give that option. So a user can manage his ads on locations using this option.
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